Ducati Participates in Italian Ministry of Foreign Affairs Event! Rider Bagnaia Appointed "Sports Diplomacy Ambassador," Three Models Including 100th Anniversary Special Edition Displayed

Ducati participated in the event "Moto d'Italia – Culture Beyond the Track" held at the Italian Ministry of Foreign Affairs and International Cooperation. Representing the company on its 100th anniversary, MotoGP rider Francesco Bagnaia was selected as the "Sports Diplomacy Ambassador." Three special motorcycles, including a 100th-anniversary commemorative model, were exhibited, showcasing Italian motorcycle culture to the world.

Bagnaia Awarded the Title of "Sports Diplomacy Ambassador"

Ducati participated in "Moto d'Italia – Culture Beyond the Track," a sports diplomacy project organized by the Italian Ministry of Foreign Affairs and International Cooperation. This event aims to promote the value and appeal of Italian products worldwide through the motorcycle industry and motorsports.

The event was attended by Antonio Tajani, Deputy Prime Minister and Minister of Foreign Affairs and International Cooperation of the Italian Republic, and Claudio Domenicali, CEO of Ducati. Also present were industry professionals, including Francesco "Pecco" Bagnaia, who races for the Ducati Lenovo Team.

To conclude the event, Bagnaia was awarded the title of "Sports Diplomacy Ambassador." This honor is bestowed upon athletes who have significantly contributed to enhancing Italy's international image through their competitive achievements and activities.

CEO Domenicali expressed his joy at celebrating the company's 100th anniversary at the Ministry of Foreign Affairs. He stated that this recognition signifies the important role motorcycles play in conveying Italy's charm to the world and affirmed Ducati's commitment to balancing tradition and innovation.

Exhibition of Three Iconic Motorcycles, Including a 100th Anniversary Model

Three special motorcycles symbolizing Ducati's technological prowess and history were exhibited at the venue, attracting significant attention from attendees.

The displayed models were the "Desmosedici GP26," a MotoGP racing machine; the "Panigale V4 R," the base model for the Superbike World Championship (SBK); and the "Superleggera V4 Centenario Tricolore," a 100th-anniversary commemorative model from Ducati.

The "Superleggera V4 Centenario Tricolore" is a rare model limited to 100 units, featuring a special color scheme inspired by the "750 F1" that won the "Battle of the Twins" in 1986.

Additionally, a documentary series focusing on individuals involved in the Italian motorcycle industry and local communities was introduced during the event. This work was produced in collaboration with the Italian Ministry of Foreign Affairs and International Cooperation and MotoGP Sport Entertainment Group.

Ducati has earned high acclaim as a brand symbolizing motorsports and Italian industry, and through this event, it once again demonstrated its presence to the world.

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